GERMANY (CelebrityAccess) Patrick Mashatsi-Kareba has been named CEO of Sony Music Entertainment, Germany, Switzerland and Austria.
Mashatsi-Kareba, based out of Munich, comes from Universal Music Germany where he was GM of marketing and digital since 2016, and previously spent eight yeas at Apple’s European operations.
He will report to Daniel Lieberberg, president, continental Europe and Africa, Sony Music Entertainment.
“I would like to thank Daniel for his continued confidence in me, and I am thrilled for the opportunity to lead the talented team at Sony Music GSA,” Mashatsi-Kareba saiid in a statement. “I look forward to working with all the accomplished executives at Sony Music and the many wonderful artists across Germany, Switzerland and Austria to further expand our success in the region.”
