LONDON UK (CelebrityAccess) Rob Hallett, who exited as president of international touring, AEG Live in April 2014 after a decade to launch the boutique London-based music firm Robomagic a year later, has joined forces with Live Nation.
According to a story first broken by IQ Mag, Robomagic is officially now a Live Nation company, and the two companies are jointly promoting several upcoming shows, including UK dates by HER, Why Don’t We, Lemz and Jammer of Boy Better Know.
Previously, Robomagic and Live Nation teamed up for such productions as ”Tower of Song: A Memorial Tribute to Leonard Cohen” in Montreal in November, and Boy Better Know’s O2 Arena takeover in August.
Robomagic, comprised of Robomagic Live, a boutique touring division, and Robomagic 360, which describes itself as encompassing “touring, recording, publishing and artist/brand management” that includes such clients as TLC, Sleaford Mods, Goldie and Boy Better Know, and Duran Duran.
Hallett’s AEG portfolio was filled to the brim with career triumphs, including: Global tours by Leonard Cohen, Jennifer Lopez, Justin Bieber, Usher, and Black Eyed Peas; three Bon Jovi stadium tours of Europe; a record-breaking 21 nights of Prince at The 02 Arena in London; the Barclaycard presents British Summertime series at Hyde Park; and the Capital Radio Summer Time Ball.
A follower of Brighton’s punk scene while growing up, Hallett began his music career booking bands into such local clubs as The Hungry Years, and The Alhambra.
A brief spell at March Artists in London led to Hallett working with the Clash, and then managing, and touring reggae artists.
Next Hallett worked at The Cowbell Agency, where he handled UB40 and was introduced to a new band, Duran Duran—his career break. The band became his global calling card, and he continues to work with them today.
Hallett’s move from being an agent to a promoter came during a prolific decade-long stint with Marshall Arts, working with Keith Sweat, R, Kelly, Mary J Blige, and Back Street Boys, ‘N Sync, Britney Spears, and Justin Timberlake.
Hallett joined Mean Fiddler Music Group in 2001, and subsequently managed the live music firm’s international touring, and promoting arm. In 2004, he was responsible for the UK and European tours of Britney Spears, Justin Timberlake, and Usher.
Hallett arrived at AEG Live UK following a takeover bid of Mean Fiddler Group by Live Nation, and Irish promoter MCD Promotions.