AUSTIN, TX (CelebrityAccess) — Apple Music has added 2 million subscribers since the Wall Street Journal last reported on the company’s subscriber totals in early February.
According to CNet, the news about Apple’s new subscriber figures came Monday at the SXSW festival, where Apple exec Eddy Cue revealed that Apple Music now had 38 million paid subscribers.
Cue went on to say that, while Apple and Spotify have a combined paid subscriber base of 100 million, there are 2 billion potential music subscribers worldwide.
Cue also indicated that there is significant room for Apple to improve and suggested that the total market for music streaming may be as much as 100 billion users.
While certainly a major improvement for Apple, the company still lags behind their chief rival and the dominant streaming service in the market Spotify, who in February, revealed that they have 71 million paying subscribers, and 159 million total monthly users.
During Cue’s presentation, he commented on Apple’s recent acquisition of Texture, a digital magazine subscription service, but put the kibosh on rumors that Apple was eyeing a purchase of video streaming giant Netflix, noting that while Apple is “all in” on original content, they were not chasing “quantity.”