DUBLIN, IRL (CelebrityAccess) – Three Ireland has announced a 10-year extension of its sponsorship deal with Dublin’s 3Arena. The Live Nation-owned 13,000 capacity venue is the country’s leading player in the entertainment industry with hundreds of acts annually.
The deal will include exclusive naming rights up to 2028 and a new 3Plus Lounge, which will provide customers with a unique VIP in-venue experience. Additionally, a number of digital innovations will evolve the arena into a smart venue.
Commenting on the partnership, Robert Finnegan, CEO of Three Ireland said, “At Three, we focus on leveraging our leading sponsorship portfolio to bring great benefits to our customers. With 900,000 people visiting 3Arena annually, this allows us to bring real, tangible and lasting value which will enrich the overall 3Arena experience, making our customers’ time in 3Arena count through enhanced connection.
“We are delighted to be extending this sponsorship until 2028 and look forward to working with Live Nation to create Ireland’s first ‘smart’ music venue, giving Three customers, and all music fans, a unique digital and connected music experience at the venue.”
Mike Adamson, CEO of 3Arena & Live Nation Ireland, added, “Through our extended partnership with Three, we will bring our ambitious plans for 3Arena to life, delivering huge benefit to Ireland’s music fans as we continue to bring the best arena live entertainment experiences to 3Arena for years to come.”
Upcoming shows currently scheduled to take place at 3Arena include: Britney Spears, Arctic Monkeys, and Roger Waters among others.