BALTIMORE, MD (CelebrityAccess) — MECU, Baltimore’s largest credit union, has signed on as the new naming rights sponsor of the inner harbor amphitheater, Pier Six Pavilion.
Under the terms of the multi-year deal, the 4,000-seat Live Nation-operated amphitheater will be renamed as the MECU Pavilion. As part of the naming rights agreement, MECU members will receive advance ticket access and “Fast Lane” early admission to shows when they present their MECU debit or credit card at the main gate.
“As Baltimore’s hometown credit union for over 80 years, we are delighted to partner with Live Nation to support a popular local venue with such a rich musical history,” said John Hamilton, President and CEO of MECU. “While many in Baltimore are familiar with MECU’s great deposit and loan rates, free premium checking and profit givebacks, this partnership will introduce our trusted brand to an even broader audience of Baltimore-area music fans.”
Additionally, to mark the deal, MECU is running a “Rates That Rock” sweepstakes featuring a Grand Prize of $5,000 and an “Ultimate Rockstar Weekend” prize which includes 2 tickets to a select MECU Pavilion concert, 5-star hotel stay, $500 cash and VIP transportation.
“We are thrilled to welcome MECU into the Live Nation family. Our partnership will provide the company with a new avenue to reach, engage and connect with live music fans and the Baltimore community,” added Andy Peikon, Senior Vice President of Live Nation Media & Sponsorship.
The pavilion, which first opened its doors in 1981, has become a landmark for the city’s downtown. The venue, which hosts about 25 concerts a year, is currently undergoing a multimillion-dollar revamp that includes a new tensile roof structure, and new seating.
Artists announced for MECU Pavilion’s 2018 season include Steve Miller Band with Peter Frampton, Khalid, Barenaked Ladies, and Trombone Shorty & Orleans Avenue.