CANNES, France (CelebrityAccess) the Midem keynote address is expected to be a dual address by Ben Schwerin, VP of partnerships at Snap, Inc., and Neil Jacobson, president of Geffen Records.
The pair is expected to discuss Snapchat’s relationship to music at the conference June 6, according to MusicWeek.
“We are very excited to host this shared keynote to explore how the recording industry can forge new partnerships with social media to reach audiences and drive growth,” Alexandre Deniot, director of Midem, said in a statement. “Many music artists are now using Snapchat to communicate with their fans, and the company’s support for popular artists can drastically improve their brand’s reputation.”
Snapchat has 187 million daily active users.
Midem takes place in Cannes, France, June 6-8.