LAS VEGAS (CelebrityAccess) — TuneGO Inc., an artist discovery platform which bills itself as a way for the music industry to identify rising talent, has launched a new invite-only artist discovery platform.
The portal, which TuneGO says is currently in use by a select group of TuneGO partners, allows record labels, music supervisors, talent agents and playlist curators to discover new talent while managing artists and music on their existing roster.
“The portal aggregates a wide variety of data points and can be customized with an array of criteria for their unique needs,” said John Kohl, co-founder, and CEO, TuneGO. “In the music industry today, it is difficult to know which new artists to back and which new content to push; our portal takes the guessing out of this equation as the data we collect helps to quantify a number of important factors that, in turn, can help music industry decision-makers to determine the next potential superstar or hit single.”
According to TuneGo, the platform leverages data and analytics from a variety of sources, including ‘s online activity, fan engagement, and industry feedback to determine the likelihood of an artist’s mainstream success.
Job specific features include:
Music Supervisors – The platform allows music supervisors, playlist curators (Spotify, Apple, etc.) and A&R executives to scan songs that have been through a focus group of hundreds of music fans to receive a “track rating” and insight on how the song compares with all major label releases in that genre over the past 24 months.
Record Labels – The platform helps labels discover new talent with quantifiable data as well as songs with high track ratings. Companies can also track activity related to artists already on the label’s roster. Additionally, for the first time ever, the portal can sync multiple departments within a label by providing access to the same real-time data. This will improve workflow efficiency, speed up business decisions and provide a key competitive edge.
Managers and agents – The platform provides key stakeholders within the manager’s network with real-time access to the data they need. This can help coordinate various planning, promotional and marketing activities between the people working with an artist, such as agents, publishers, music supervisors, A&R, live event promoters and more.
The service is free for members and is continuously monitoring for new artists with significant buzz on the net.