BEVERLY HILLS, CA (CelebrityAccess) – LiveXLive Media has announced that the appointment of Jonathan Anastas as its interim chief marketing officer. In his new role, Anastas will oversee marketing activities for all operating units, including LiveXLive and Slacker Radio.
Anastas brings to LiveXLive extensive experience in a wide variety of digital media, brand marketing, music and gaming with companies. Most recently, he was chief marketing officer at TEN: a Discovery Communications Company. While there, Anastas led the marketing launch of Motor Trend On Demand, the company’s first over-the-top (OTT) streaming video-on-demand (SVOD) service, and helped build Motor Trend into the No. 1 auto channel in the U.S. on YouTube. Prior to TEN, Anastas served as vice president, global head of digital and social for Activision Blizzard. In this role, he established “Call of Duty” as the No. 1 console game on YouTube and Facebook, helping drive the game’s milestone as a $10 billion franchise, and oversaw digital marketing for both “Skylanders” and “Destiny,” achieving record launch sales for new gaming intellectual property. Anastas was initially hired by Activision Blizzard to oversee Guitar Hero marketing globally.
“Jonathan’s marketing leadership has already helped LiveXLive and Slacker grow even faster, converting superfans to subscribers, while leveraging the power of social media and live music to unify people around the world,” said Robert Ellin, CEO and Chairman of LiveXLive. “His track record driving digital revenue growth in industries targeting people 13-34 is key to building our business and our brands in today’s content ecosystem. He joins a strong management team, all focused on making LiveXLive a top global digital media company dedicated to music and live entertainment.”
Since joining LiveXLive, Anastas’ contributions have included marketing strategies that helped deliver both LiveXLive’s record-setting May 2018 of more than 17 million livestreams combined for EDC Las Vegas, Rock On The Range, Hangout and the Country 500 music festivals, as well as the addition of 20,000 new Slacker subscribers to date in the first fiscal quarter of 2018 bringing the company’s total paid subscribers to 467,000.
“LiveXLive is perfectly positioned to benefit from the combined power of live music, the shift in both content consumption and advertising spend to digital platforms and the rise of a generation who were not raised on old-economy media or commerce,” added Anastas. “It’s an incredibly exciting time to come on board.”