BARCELONA (CelebrityAccess) Eventbrite has entered a multi-year agreement with Barcelona-based live entertainment company elrowFamily.
The agreement will see Eventbrite handle the ticketing needs of the more than 100 shows and festivals under the elrow brand, which attract more than 2.4 million attendees globally, according to the announcement.
Elrow was founded in 2010 and is an “experiential event concept and party series” with a circus atmosphere and electronic music. It has residencies in Barcelona, Dubai, Madrid, New York and Amnesia in Ibiza. It recently debuted in Shanghai and added a festival-scale event at the Queen Elizabeth Olympic Park in London, and announced a debut show in Las Vegas this October.
“With many additional projects around the world planned over the next years, the time to join up with a global partner like Eventbrite felt right. We share an international outlook and setup, an independent spirit, and they’re constantly pushing innovations such as integrations with Facebook and Instagram, which are crucial to connecting with our fans in new and engaging ways,” said Vicenç Marti, President of elrowFamily.
“Elrow are without doubt one of the most impressive independent club and festival promoters. They are leaders in their field, constantly innovating and delivering exceptional events that combine a unique blend of party, music, arts and breathtaking visuals. As people look for greater and more fulfilling experiences, the Arnau family are redefining festival and party culture. Working with them has been at the top of our wish list for a long time,” said Paul Everett, Head of Music at Eventbrite UK.
The first event to go on sale with Eventbrite is elrow’s 8th anniversary party at the brand’s spiritual home in Viladecans (Barcelona) on July 15th.