LOS ANGELES (CelebrityAccess) As the L.A. Live celebrates its 10th anniversary, AEG and its partners are looking at a $1.2 billion expansion of the Los Angeles complex.
The L.A. Town center, home to the Staples Center, Microsoft Theatre, The Novo, Conga Room, The Lucky Strike, the Grammy Museum and other facilities, is in the final stages of a makeover, including a remake of the Los Angeles Convention Center and the JW Marriott. The latter will have a new 40-story tower that will have 850 hotel rooms, a 109,700 square foot meeting space and a 51,300-square-foot ballroom, plus an expanded parking garage, according to the Los Angeles Daily News.
This will be the first upgrade of the convention center since 1997 and will include a 90,000- to 100,000-square-foot new exhibition hall. The upgrade will allow the facility to compete with convention spots in San Francisco, Las Vegas and other major cities.
The 20th anniversary of the Staples Center is also quickly approaching, and major changes to that venue are also expected – changes that will attempt to engage the millennial generation, including food and beverage changes plus new premium clubs.