ANAHEIM, CA (CelebrityAccess) — Nederlander Concerts has appointed veteran facilities manager Jordan Harding as the General Manager of the City National Grove of Anaheim.
Harding begins his new role immediately, replacing Adam Millar who has recently been named General Manager of Citizens Business Bank Arena in Ontario, CA. In his new gig, Harding will focus on business operations and development of new revenue opportunities for the Grove, which has been programmed exclusively by the Nederlander team since 2002.
Prior to landing his new role at The Grove, Harding was in the e-Sports space, leading event strategy for Blizzard Entertainment’s first Overwatch League grand finals at Barclays Center in New York.
Prior to that, he served as VP, Entertainment Strategy for the Prudential Center in Newark, NJ.
“Harding is a seasoned entertainment executive who brings great energy and experience to our Company,” said Alex Hodges, CEO of Nederlander Concerts. “City National Grove of Anaheim is a top performing venue in the country, and we are thankful for Millar’s dedication to developing the venue’s reputation and relationships within the industry and with the City of Anaheim. Harding will make a seamless transition and play a key role in maintaining and enhancing the venue’s profile, bringing new opportunities to this Orange County gem.”
“This is a great opportunity to lead a fantastic team at a premier venue,” said Harding. “I have always had great respect for the Nederlander family, and I am excited about continuing the growth and success of the City National Grove of Anaheim. My family and I are eager to relocate to Southern California and become a part of the Anaheim community.”
