Spotify Opens Access To Official Playlist Editors To All, Guarantees Release Radar Placement

Spotify Opens Access To Official Playlist Editors To All, Guarantees Release Radar Placement

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(Hypebot) — Spotify has launched a new beta feature that gives artists, labels and their teams a channel to submit unreleased music directly to their editorial team for playlist consideration. The new feature also guarantees playlist placement for an artist or label selected track on the Release Radar playlist of all their followers.

Spotify has a team of more than 100 “official” playlist editors globally.

Launching today in beta, the playlist submission feature is part of  Spotify for Artists and Spotify Analytics, and is designed to deliver new and unreleased music to playlist editors so “they  can create better playlists and artists have a better shot at landing on one.”

How To Submit Music To Spotify Playlist Editors

  • Log into your Spotify for Artists account or, if you work at a label, to Spotify Analytics.
  • You’ll have the option of selecting one unreleased song for playlist consideration and submitting it to the Spotify team.
  • “It’s important to give us as much information about the track as possible — genre, mood, and other data points all help us make decisions about where it may fit. You can note the instruments on it, whether it’s a cover, and the cultures you or the song belong to. The data you share will be complemented by what we already know about you — what else your fans listen to, what other playlists you’ve appeared on, etc.”
  • “Editors will be searching through submissions based on the information you share to find unreleased music to consider for their playlists. The song and all the info you add about it will also impact our personalized recommendations.”

Guaranteed Placement, No Payola

If you tag and submit a track seven days in advance, the song selected will automatically appear in all followers’ Release Radar playlists. This way, you have control over which single is promoted to fans.

“We want to make something crystal clear: no one can pay to be added to one of Spotify’s editorial playlists,” concluded Spotify in a statement. “Our editors pick tracks with listeners in mind. They make these decisions using data about what’s resonating most with their community of listeners.”

“Beta means this is the first step. With more than 75,000 artists featured on editorial playlists each week, and another 150,000 on Discover Weekly, we know how important it is to get this right. We’ll continue evolving this feature based on your feedback, so artists, labels, managers and partners can all help us create better playlists for Spotify listeners.”

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