NASHVILLE, Tenn. (CelebrityAccess) – Sony Music Nashville has appointed Justin Tomlinson as Manager, Digital Strategy.
Reporting directly to Ed Rivadavia, Vice President, Digital Strategy, Tomlinson will now manage day-to-day strategy for his designated artist roster, while acting as webmaster for SonyMusicNashville.com, and overseeing development and content for the label group’s social media channels.
Tomlinson comes to the position with extensive experience in record label and broadcast television digital, marketing, and publicity. Most recently he held the position of Marketing & Digital Marketing Coordinator for RCA Inspiration, a division of Sony Music Nashville’s Provident Music Group. In this role, Tomlinson created and implemented digital marketing campaigns for such artists as Snoop Dogg, Kirk Franklin, Travis Greene, The Walls Group and Koryn Hawthorne, among others.
“With his recent experience at RCA Inspiration, Justin brings with him a fresh perspective to digital marketing innovation,” said Rivadavia. “I am thrilled to welcome [him] to Sony Nashville’s Digital Strategy team.”
“It’s an honor to continue my career at Sony Music by joining the Sony Nashville team,” added Tomlinson. “With the perpetual expansion of digital and streaming strategies, I am thrilled to implement creative initiatives all while contributing to collaborative efforts with the team, under Ed’s leadership.”