LONDON, UK (CelebrityAccess) – London-based virtual reality firm MelodyVR announced this week that it has signed its first venue deal with Birmingham National Exhibition Center (NEC) Group, which operates both the Arena Birmingham and Genting Arena.
Not only will the exclusive multi-year deal see MelodyVR live streaming a number of upcoming concerts direct from both venues via its VR app on Oculus Go and Samsung Gear virtual reality headsets, it will also enable them to provide fans with access to virtual tickets to already sold-out shows.
Ian Congdon, head of NEC Group Arena sales, said in a statement: “VR is transforming the concert experience and shifting how fans can consume music, so it’s fantastic to partner with MelodyVR as pioneers in this field. Their usage of exciting features and technological capabilities means missing a must-see or sold-out show could become a thing of the past. Nothing can beat experiencing live music in a venue, but offering VR concerts to our customers gives them more opportunities to experience the live music they love and get closer to artists than ever before.”
MelodyVR COO Steven Hancock added: “We are excited to be partnering with the NEC Group to deliver live and recorded VR experiences. Working with forward-thinking and progressive partners to make live music globally accessible via Virtual Reality are the foundations that MelodyVR was built on, I’m very pleased that the NEC Group share that same passion for the future and we look forward to working together more closely.”
Upcoming acts scheduled to perform at the Arena Birmingham and Genting Arena include 50 Cent, Britney Spears and Florence & The Machine. Fans can purchase tickets to forthcoming VR shows for a percentage of the general admission rate via the venues official online box office – The Ticket Factory.