LIVERPOOL, UK (CelebrityAccess) — Liverpool’s Sound City music festival and conference announced the promotion of Becky Ayres to the role of Managing Director for the event.
“I’m humbled that he has put this faith in me, and I’m lucky to work with a fantastic team who will be part of the next stage of the journey,” Ayres said of her new role at Sound City.
In May, the conference marked its 10th year with a sold-out event which took place across the Baltic Triangle and British Music Experience, with 7,000 music fans and 2,000 delegates attending respectively.
Ayres, who has served as Sound City’s Chief Operating Officer since 2012, will step into the role being vacated by event founder Dave Pichilingi.
Pichilingi is stepping back from his role at Sound City to focus on the Beijing based Modern Sky, one of China’s largest indie labels.
“Since we signed our global equity and strategy deal with Modern Sky, I am now more focused on the records, publishing and wider entertainment side of the business. With this in mind I decided it was time to allow someone else to take the lead on Sound City,” Pichilingi said
“Becky has been with Sound City since the very start of the journey. She knows our brand and core philosophy better than anyone. Sound City has never been scared to take on new challenges and formats, [and] in the safe hands of Becky and our absolutely dedicated team I am absolutely confident that she will guide the company through the next ten years,” he added.