LONDON (CelebrityAccess) The Troxy in London has formed a partnership with ticketing mobile service Dice, which claims the signing makes the venue the largest “mobile-first” venue in the world.
The 3,100-capacity, 85-year-old venue has hosted acts like Nick Cave & The Bad Seeds, Fever Ray and Chet Faker & The Horrors and includes amenities like two Secret Cinemas and Ru Paul’s Drag Race.
Dice says its business model is to keep tickets out of the hands of scalpers and the company has increased from a six-person office in London to 60 people with a recent launch in Los Angeles.
