LONDON (CelebrityAccess) – Katie White, previously MD of Vice Media brand i-D, has been appointed general manager of Atlantic Records UK.
As the new GM of Atlantic, White will be responsible for leading the company’s Q4 efforts with albums from Jess Glynne, Twenty One Pilots and Rita Ora while building on the previous success of both The Greatest Showman and Ed Sheeran. She will work alongside Damian Christian (promotions), Briony Turner, Alec Boateng and Ed Howard (A&R). All execs report to president of Atlantic UK, Ben Cook.
Commenting on the company’s latest hire, Cook recently told MusicWeek: “Katie’s appointment is a strategic move. As the world gets ever more fragmented, and media, brands and content all vie for people’s attention, it’s imperative our artists are even more impactful – not only in creating and sharing fantastic music, but also in delivering original and captivating narratives.
“At Atlantic, we have an impressive and diverse roster – from emerging talent to global megastars – and we’re passionate and hungry to find new artists and break even more great music. Katie’s strong, strategic mind, her creative insights and her experience in keeping some of the biggest brands at the forefront of people’s attention will bring another powerful dimension to us achieving this. I’m excited to welcome Katie into the Atlantic family and for her to become a fundamental asset to the team.”
Added White: “For someone who is absolutely passionate about music as well as exciting, compelling story-telling, I couldn’t be joining a better band of properly talented people and brilliant artists, all doing what they believe in. Ben’s drive and vision for Atlantic, to maintain its position at the zenith of influence on popular culture, runs right across the label and my new role feels like a marriage of everything I’ve been doing over the last 10 years. Great music has the power to evoke huge emotion and, now more than ever, artists have an opportunity to play a bigger role in their fans’ lives. I can’t wait to get started.”