HONG KONG (CelebrityAccess) – Live Nation Electronic Asia today (Sept. 13) announced a multi-year partnership making Budweiser the official brand and exclusive presenting sponsor of this year’s Creamfields signature events and Cream Tour in Mainland China, Hong Kong, and Taiwan.
Since the first Super Club event in 1992, Creamfields has become one of the world’s biggest dance music festivals. Building on the success of the sold-out inaugural shows in Hong Kong and Taipei in December 2017, Creamfields announced plans to return to China in 2018. The 2018 global expansion plan includes a stacked schedule of events that will travel to even more cities in Asia, while creating a new chapter in the region’s dance music history.
In recent years, Budweiser has amped up their support of electronic music, sponsoring an extensive number of dance music festivals and earning themselves a vast number of dedicated followers in Asia.
“As one of the world’s premier entertainment and sports marketers, Budweiser is constantly looking for opportunities to create new connections with fans around the globe. EDM fans have proven to be some of the most engaging fans on the planet, and together with Creamfields we plan to tap into this rapidly growing music market in Asia like never before,” said Joseph Lee, Marketing VP, Budweiser Brand APAC North. “Through sports, music, and most importantly, friendships – beer is part of some of life’s greatest moments and Budweiser’s passion will energize fans as they celebrate their favourite DJs. Millions enjoy Budweiser every day, and we’re honoured to help fans create life-long memories as they enjoy our beer while listening to live music.”
Jim Wong, Managing Director, Live Nation Electronic Asia, said, “We are delighted to welcome Budweiser as a key Creamfields partner across our Greater China events. This is a premium partnership bringing together two premier brands who strive for authenticity and are truly dedicated to the genre of EDM – but most importantly to its artists and fans.”
Scott Barton, Managing Director, Cream Group added, “It is an exciting time for electronic music in Greater China, especially as the market for EDM events has grown significantly over the years. As we continue to expand and grow our festival brand, naturally, we want Budweiser to grow with us throughout this collaboration. Partnering with one of the world’s premier drink brands will help us guarantee even more unique and exciting experiences for our fans as they explore our events.”
Budweiser-sponsored Creamfields Signature Events include:
Guangzhou, China – 6 to 7 April, 2018
Taipei, Taiwan – 15 to 16 September, 2018
Xiamen, China – 22 September, 2018
Shanghai, China – TBC
Hong Kong, China – 15 to 16 December, 2018
Budweiser-sponsored Cream Tour Events include:
Changsha, China – 1 May, 2018
Hangzhou, China – TBC
Nanning, China – TBC