AMAs 2018

American Music Awards Ratings Plummet To An All Time Low

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LOS ANGELES (CelebrityAccess) — The American Music Awards saw another year of dismal viewership as the Nielsen ratings for the broadcast on Tuesday night slipped to an all-time low.

According to Nielsen, the three-hour broadcast drew a 1.8 rating in adults 18-49, with 6.5 million viewers tuning in to the three hour broadcast on ABC. Meanwhile, on NBC, talent competition show The Voice, pulled more than 9 million viewers and CBS’s crime drama NCIS scored more than 12 million viewers.

According to Variety, the AMAs viewership was down by 25% in its key demographic, and down by 29% in total viewers from last year’s broadcast.

The declines came in spite of a shift in the show’s timeslot, which saw the AMAs move from the highly competitive Sunday night to Tuesday for the first time in more than a decade.

The AMAs are not alone. Numerous award shows have seen declining ratings in recent years. Just a month ago, the Emmys also hit an all-time low, while the Grammy Awards broadcast in January also suffered reached a nadir with its audience when ratings slide by more than 24% from the previous year.

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