(CelebrityAccess) – Warner Brothers Records has promoted Mike Sherwood to Senior Vice President, Revenue & Commercial Accounts.
Sherwood, who previously held the position of Vice President, Revenue & Commercial Accounts, will now be responsible for new release and long-term strategies for WBR artist campaigns across all commercial accounts, with an emphasis on streaming.
Since joining WBR sales team in 2006 as Regional Marketing Manager, Sherwood has worked with artists including Dua Lipa, Bebe Rexha, Linkin Park, Jason Derulo, Lil Pump, The Black Keys, Michael Bublé, Tom Petty, Josh Groban, Green Day, Neil Young and countless others.
Commenting on the appointment, Larry Mattera, GM, Executive Vice President, Commerce & Marketing, Warner Bros. Records, said: “Mike has that unique skill of balancing artistry with commerce, and is a crucial driving force behind many of our new and established artist campaigns.
“He is well-respected by artists, executives and peers alike and I look forward to even more success in the years ahead.”
Sherwood added: “I’m thrilled to continue my journey and expand my role at Warner Bros. Records.
“After 12 years at the label, the renewed energy and vision that Tom and Aaron have brought to the company is very exciting.
“I want to sincerely thank Tom, Aaron and Larry for this opportunity. I look forward to helping write the next chapter of this iconic company and taking our artists to new heights in the streaming world and beyond.”