(CelebrityAccess) – Dan Teree, former president of TicketWeb and co-founder of Ticketfly, has announced the launch of mobile-first ticketing company, Big Neon.
The news arrives just weeks after Eventbrite announced it was phasing out Ticketfly, the company Teree created with Andrew Dreskin.
So, how does Big Neon expect to differentiate itself from other cryptocurrency and blockchain-based start-ups in the space? By leveraging digital assets protocol Tari to manage the sale and resale of tickets. By combining the primary and secondary ticketing markets, Big Neon expects to enable independent music promoters to regain control over their ticket sales, better engage with their fans, and maximize their revenues.
Tari is being built on the open-source Monero blockchain, meaning ticketing companies all over the world are expected to be able to leverage Big Neon’s codebase for their own usage. The company hopes to be enabled by the Tari Protocol in 2020.
Commenting on the news, Teree said: “Big Neon is still very much in development, and we welcome contributors who are passionate about building the future of event ticketing and digital assets to collaborate with us.
“I think live entertainment ticketing and blockchain technology like the Tari digital assets protocol are on an inevitable collision course.
“With blockchain-based management of digital assets such as tickets, event promoters will finally be able to recapture revenues that are currently lost to the secondary market. From my vantage, it’s the biggest innovation in the ticketing industry since the first ticket was sold online.”
Big Neon has already secured multi-year, multi-million dollar ticketing contracts with a handful of venues in the U.S.. It also has approximately 300,000 tickets already under contract.