(CelebrityAccess) – UK-based independent publisher Sentric Music and LA-based Riptide Music Group have joined forces in a new strategic partnership.
The deal will see the two companies sharing staff, resources and infrastructure across territories, with Sentric assisting with the creation of a fully integrated global, independent royalty collection network across more than 100 territories and Riptide bringing creative and sync teams across the US and Europe under a single international umbrella.
Commenting on the partnership, Sentric Music CEO Chris Meehan said: “This is a landmark deal as far as Sentric is concerned. Riptide have built a great reputation over the years, particularly in terms of their creative track record, and partnering with them in this way gives us an established presence in the US.
“It also combines the best of our two companies in terms of creative expertise and cutting-edge infrastructure on a global basis.
“As a unified independent publishing force, Sentric and Riptide will be able to open more doors, uncover more opportunities and generate more business for our partners than ever before.”
Keatly Haldeman, Riptide Music Group CEO added: “Sentric’s publishing administration technology and global infrastructure is a game-changer and will benefit Riptide’s entire creator community. Chris and the Sentric staff share Riptide’s ethos about music and our passion for proactive creative service.
“In partnering with Sentric, we have significantly increased our capacity to provide excellent service to songwriters and catalogues on the highest level.”
Together, Sentric and Riptide’s global sync divisions have licensed music for top brands including Apple, Google, Pepsi, HBO, Netflix, Ford, American Express and Nike, as well as for film trailers such as Jurassic World: Fallen Kingdom; and hundreds of TV shows including Hawaii 5-0, Shameless, Grey’s Anatomy and Vampire Diaries.