LOS ANGELES (CelebrityAccess) – Live Nation has today (Dec. 19) announced that Arthur Mroczek has been promoted to Vice President, Non-Traditional Entertainment for U.S. Concerts.
Mroczek will expand the company’s presence in the alternative touring space including special exhibits, family programming, experiential events, and eSports across the country.
“As Live Nation continues to grow, we’re always exploring new opportunities to connect fans with artists of all kinds, and we’re excited to apply our touring expertise to more genres outside our core concerts business,” said Bob Roux, President of U.S. Concerts. “Arthur’s approach combines Live Nation’s extensive touring network with custom insight, and brings real value to any entertainers and performers looking to tour the country.”
Mroczek, who has worked in the entertainment marketing and partnership industry for 18 years, started his career at Feld Entertainment where he managed tours for Ringling Bros., Barnum & Bailey and Disney on Ice among others throughout North America. He later supervised the development of domestic and international marketing and partnership initiatives at World Wrestling Entertainment (WWE), launching select runs for the first time in countries including China, Turkey, and Romania.
Mroczek joined Live Nation in 2012, leading the company’s partnership with Cirque du Soleil. He will continue to manage this business nationwide going forward. He is based out of Live Nation’s Beverly Hills headquarters.