Charity event planning can be time-consuming, that is why it is a must to think about it carefully. Luckily for you, we have compiled the best tips you need to keep in mind when planning your charity event.
If you follow these steps, we assure you that your event cannot go wrong and your guests will have a fabulous time.
- Purpose and Goal
The first step is to decide upon the purpose of your fundraising event. Are you trying to raise a certain amount of money? Gain more publicity? Attract new partnerships? Maybe all of them?
Whatever the case may be, establish right from the start your purpose and your goals, so you can measure the success at the end of the event.
- Budget
Every charity event planning should start with a complete list of all your expenses. The budget should cover everything from:
- Invitations
- Staff
- Location
- Entertainment
Most importantly, don’t forget to take into consideration additional costs which may come up.
- Host Committee
Having a host committee is essential for a charity event. The committee will contribute a substantial amount of money to your organization. At the same time, they will also encourage guests to do the same because they are a fundraising committee.
These people are not responsible for running the event, but they can help you reach your fundraising goals.
- Audience
You need to know whom you are going to invite to your charity event because it will determine many different aspects.
The profile of your audience will influence the entertainment you are going to hire, the venue and the activities.
- Entertainment
It is unpleasant to attend events where guests are bored and can’t seem to be enjoying themselves. That is why you need to avoid this at all costs and hire entertainment.
Whether it is a comedian, a speaker or a performer, the entertainer has to fit the profile of your audience.
- Marketing
Think of your charity event as a new product your audience needs to find out about. Use marketing strategies and tactics to convince your audience they should attend your fundraiser.
We recommend writing your marketing plan before getting started. Here are just a few promotional channels you should use:
- The organization’s network
- Invitations
- Direct mail
- Social media
- Word of mouth
- Email marketing.
- The Practice
It does not have to be the first time you are organizing a charity event to run through the most significant bits.
You do not have to rehearse the entire event, but enough so that everyone understands their responsibilities and the flow. If the event will be larger than usual, then it is best for the main staff to practice everything.
