LOS ANGELES (CelebrityAccess) Universal-owned branding/merch company Bravado has but its stateside rival Epic Rights, owned by longtime music exec Dell Furano.
Furano, who in the ’70s built Winterland Productions, one of music business’s first merch companies alongside Bill Graham, has created merch empires throughout the years, serving as CEO of Sony Signatures and Live Nation Merchandise before forming Epic Rights. Clients at his current company include KISS, Billy Joel, Aerosmith, Kevin Hart, Madonna, Celine Dion and Britney Spears.
Furano, who was recently inducted into the LIMA hall of fame, will continue to lead Epic Rights.
“As the industry’s preeminent brand management company, we are constantly looking for ways to evolve our company while providing fans around the world with an ever-growing array of products and experiences,” Mat Vlasic, CEO of Bravado, said in a statement. “I’m excited to work with Dell, a true icon in our industry, and expand the Bravado portfolio.”
“I have great respect for Mat and his teams at Bravado and Universal Music – they have taken product development, marketing and global distribution to an entirely new level,” Furano added. “I’m very proud of all that we’ve achieved at Epic Rights, and look forward to expanding Epic’s roster and artist services in this next chapter.”
Bravado, who reps artists in more than 40 countries, provides sales, licensing, branding, marketing and other services to a client list that includes Justin Bieber, The Rolling Stones, Lady Gaga and Adele.