(CelebrityAccess) – Primary Wave Music Publishing has announced a new partnership with leading Christian music company Gaither Music Group.
Under the terms of the deal, Primary Wave will help Gaither expand its brand, develop new artists, and acquire strategic catalogs and assets to grow the company, while Gaither Music Group will have access to the Primary Wave marketing team, branding team, digital team, publicity department, and publishing infrastructure which includes licensing and synch opportunities.
Commenting on the partnership, Bill Gaither, founder of Gaither Music Group said: “We’ve accomplished a great deal over the years, but this relationship will bring wonderful opportunities to go beyond our current reach. We are excited to be partnering with Primary Wave and have them help us take the universal message of our music to a broader audience. How thrilling at this stage of our lives to think that we have a chance to give these incredible songs and projects an expanded presence.”
Lawrence Mestel, Founder & CEO of Primary Wave Music Publishing added: “In the more than five decades that Gaither Music has been in business, they have proven themselves to be an exceptional and impressive music company. mWhen we look at companies to partner with and invest in, we are looking for teams with ambition, who want to be at the forefront of what’s happening in the industry, and we have found that with Gaither Music. We look forward to working together with Bill, Gloria, Paul, Barry and everyone else who make up the incredible Gaither Music Group and are excited about what’s to come.”
The executive team at Gaither will lead the expansion with Paul Sizelove staying on as President, Barry Jennings as Vice Chairman, and both Bill and Gloria Gaither continuing their creative roles within the company.