QUEBEC (CelebrityAccesss) MusiquePlus, a specialty music channel in Quebec, Canada, known as a star-making vehicle for the French-speaking providence of Canada, has announced that, after launching in 1986, it will soon turn off the cameras in August.
The channel was very much the equivalent of MTV with exclusive rights to play music videos, and hosted live performances by acts like R.E.M. It had the element of MTV’s “TRL” with plenty of young music lovers gathered ’round their idols as they performed live in the studio.
However, the recent audience share has dwindled to one per cent, according to the Canadian Broadcasting Corporation.
The parent company to MusiquePlus, Groupe V Media, says it will launch a new channel targeting women.
“It’s a fundamental trend in the industry that led us to make this decision,” Dimitri Gourdin, Groupe V Media’s executive vice-president and head of corporate strategy, told CBC. “There was a relaunch of MusiquePlus, developing three other pillars alongside music: humor, reality TV and series. But the numbers spoke for themselves. That relaunch did not live up to our expectations.”
MusiquePlus was considered the launching pad for many Quebec stars including Véronique Cloutier, Geneviève Borne, Anne-Marie Withenshaw, Claude Rajotte and Sonia Benezra.
“The magic of MusiquePlus was the proximity and the spontaneity,”Borne, a VJ at the station from 1992 to 2000, told the CBC. “My favorite one was with REM. It was incredible. To have a chance to talk to them for a long time about, really, anything. And then to see them play right in front of our eyes.”