(CelebrityAccess) – Earlier this month Spotify announced that it had acquired two well-known podcasting companies, Gimlet Media and Anchor. Now, their price tags have been made public.
According to a SEC filing posted on February 12, content creation firm Gimlet and distribution and analytics service Anchor cost Spotify approximately $343m USD.
The filing also notes that Spotify paid the sum “primarily in cash, subject to closing adjustments”.
In a blog post published after the announcement of the Gimlet/Anchor buys, Spotify head Daniel Ek offered insight into why the streaming giant is taking podcasting’s potential so seriously going forward: “Based on radio industry data, we believe it is a safe assumption that, over time, more than 20% of all Spotify listening will be non-music content. This means the potential to grow much faster with more original programming — and to differentiate Spotify by playing to what makes us unique — all with the goal of becoming the world’s number one audio platform.”
