Wearable Tech Startup Peex Partners With Elton John For Farewell Yellow Brick Road Tour
Elton JohnBy Ernst Vikne / CC BY-SA 2.0 via Wikimedia Commons)

Wearable Tech Startup Peex Partners With Elton John For Farewell Yellow Brick Road Tour

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LONDON (CelebrityAccess) – Peex has announced a partnership with Sir Elton John that will see the wearable tech start-up joining the pop icon’s Farewell Yellow Brick Road global tour.

The audio tech firm will be equipping concert-goers with the ability to create their own enhanced five-channel mix of the live concert sound via their Peex rX wearable technology, which is powered by a companion app. Basically, fans will be able to boost Sir Elton’s vocals, turn up the guitar solos, bass, keyboards or drums, and generally enhance their overall listening experience at their own leisure using the technology.

Commenting on the partnership, Pieter Hamelink, CEO of Peex, said: “We are delighted to be partnering with Elton John on his global tour Farewell Yellow Brick Road and seeing Peex live in action. Feedback from fans has been incredible so far. Elton fans can now appreciate their favorite artist in a new way, which was not possible before. We can’t wait to see the technology roll out further.” 

Sir Elton John added: “Throughout my 50-year career, playing live has always been so important to me. I am passionate about giving my fans my best possible performance and making sure they get the best possible experience. Over the last three years, I’ve been working with the talented team at Peex, who have developed an incredible new technology that will revolutionise the way fans listen to live music. Make sure you check it out.”

Peex Live is active at select dates on the farewell tour, which is currently traveling across North America. Upcoming shows include Barclays Center, Brooklyn, New York (March 8-9) through to Amway Center, Orlando, Florida (March 18).

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