HELSINKI, Finland (CelebrityAccess) — Ticketmaster Finland has struck a deal to be the exclusive ticketing provider for the Garden Helsinki when it opens in 2020.
The venue, currently in planning by the city of Helsinki, will be completed in stages over the next four years. When it opens, it will play host to sports, music and cultural events, with a seating capacity of approximately 16,000 seats and 120 boxes.
The partnership sees Ticketmaster become the official ticketing partner of the arena. As well as providing all ticketing services, Ticketmaster Finland will provide marketing support, and access to their suite of digital ticketing and analytic tools.
“The live experience no longer begins when the fans sit down in their seats but from the moment they purchase their ticket. With their market-leading position in Finland and internationally, Ticketmaster is easily the best partner to fulfill our ambitions and help us to grow our business. All while providing the greatest service possible to Finnish fans,” said Timo Everi, Chairman of the Board, Garden Helsinki.
“We are honored to be a part of the Garden Helsinki project. We have the world-class technology and experience required for a venue of this stature, and the marketing reach needed to fill it. With the live industry booming like never before, this is truly an exciting time for fans, clients and our team alike,” added Ticketmaster Finland Managing Director Jakob Lund.