BRUSSELS (CelebrityAccess) – SoundCloud has inked an exclusive advertising deal with leading independent digital audio advertising platform Targetspot for France, Germany and The Netherlands.
As part of the agreement, which expands the existing partnership between the two companies in each of the markets, advertisers will now be able to access SoundCloud’s audio and video inventory programmatically and directly, exclusively through Targetspot.
Commenting on the deal, Michael Weissman, Chief Operating Officer, SoundCloud, said: “Since launching our ad-supported businesses in France, Germany, and The Netherlands, Targetspot has been a great partner, helping us make it easy for advertisers locally to connect with our young, influential audience who are passionate music lovers. This new exclusive agreement continues to provide advertisers Targetspot’s best-in-class experience when purchasing SoundCloud’s advertising inventory, and helps us continue to grow in these markets.”
Erik Portier, Chief Revenue Officer, SoundCloud added: “Together, SoundCloud and Targetspot have a great and successful history and we are very pleased to broaden this partnership. As a leader in audio, SoundCloud is an invaluable brand being the only creator-driven ecosystem in the music streaming category. Combined with our leading expertise and innovating technology in digital audio advertising, it is the perfect match for advertisers!”
Targetspot currently connects top national, regional, and local advertisers to a worldwide audience of more than 160 million people.