80% Ignore Professional Music Reviews

VIRAL LIFE(Hypebot) – Need more proof that viral marketing is time better spent than wooing your local music reviewer? A new Trust Index Survey from e-commerce consultancy Avail Intelligence says that:

8 out of 10 music fans are turning away from professional reviews and going online for music recommendations

40% turn to online recommendations or social networking sites such as Facebook and iLike

41% were guided by friends, family and other shoppers

Handle your buzz machine right and reporters will be calling you asking for tickets.