DENMARK: Click, buy and print. From now on you won’t have to leave the chair in front of your computer to order and pay for a concert ticket. All you have to do is visit the website www.billetmaskinen.dk, find the event that you want to buy a ticket for and click, pay and print the ticket on your own printer. Every ticket will have its own unique bar code, which will be the access card for the event.
The revolutionary new ticket system which has started up this week, is developed by the Danish company, VIP-Booking A/S. The concept is simple – the new ticket machine “opens” its system for everyone in Denmark selling tickets for cultural events and gives them their own place on the server of the ticket machine. Everybody who wants to buy tickets has the possibility to do so at any time of the day or night at their own convenience. Ticket sellers have free access to the system of Billetmaskinen.
-We have created a unique system, which utilizes the possibilities of the internet to its optimum. All economic profit that the new system creates is given to the ticket sellers by making it free for them to join the machine, says Ronni Didriksen, director of VIP-Booking A/S.
Ronni Didriksen emphasizes that Billetmaskinen will not only be a ticket portal, but also a platform, where everybody with interest for culture and sport can get information about different events.
– It's gonna be fun, exiting and also surprising to deal through us, says Ronni Didriksen, who already has many new ideas. According to him it is not unlikely that the customers of Billetmaskinen will also be able to buy tickets through mobile phones or maybe television in the near future.
For those not having access to the internet, it will be possible to buy tickets at the Billetmaskine call centre, which will be open from 07.00 to 23.00 every day. The buyer will also be able to pick up tickets at the nearest dealer – a nationwide net of dealers is taking form.
