MIAMI (CelebrityAccess MediaWire) — The Adrienne Arsht Center for the Performing Arts of Miami-Dade Country took home 6 ADDY Awards for advertising and marketing excellence at the Advertising Federation of Miami's 2011 award ceremony.
The ADDYs are the advertising and marketing industry's most significant awards competition, with more than 60,000 entries annually.
The Adrienne Arsht Center's 6 awards recognized marketing efforts and advertising pieces surrounding a number of shows and programs, including the 2010 Jazz Roots series, Babalu, the Center's summer 2010 brochure, and the Adrienne Arsht Center 2010 specialty holiday chocolates package.
This year's ADDYs marked the third-straight in which the Adrienne Arsht Center was recognized in the competition's arts and sciences category, bringing the Center's three-year award total to 30 ADDY Awards. The Adrienne Arsht Center will now advance to the contest's regional level.
John Richard, President and CEO of the Adrienne Arsht Center, commented on the win. "Connecting and communicating with the public is one of our chief goals as a community-based institution, and our marketing team has excelled in ensuring our programs and messages resonate with a diverse set of audiences. Congratulations to our marketing department and their partners for their success in producing award-winning work and continuing to inspire us all to strive for creative excellence."
Andrew Goldberg, Vice President of Marketing at the Adrienne Arsht Center, commented as well, "Our marketing campaign is responsible for much more than filling seats. By bringing 500,000 people to Downtown Miami each year for performances and programs, we are making a direct, positive impact on our neighborhood's economy and destination status."
— Crystal Lynn Huntoon