AEG Signs 10-Year Deal With Electric Forest Venue

ROTHBURY, MI (CelebrityAccess) — AEG Live has reportedly agreed to a 10-year deal that will see the popular Electric Forest Music Festival remain at its current home at the Double JJ Ranch for the next decade. AEG gained a stake in the festival after acquiring the fest's promoter Madison House Entertainment earlier this year.

According to Muskegon Chronicle, Antler Bar Amusements LLC, the owners of the Double JJ Ranch confirmed the deal earlier this week.

Norm Halbower, who works for Antler Bar Amusements told the Chronicle that the agreement between AEG and Antler Bar went into effect after the properties' former owners, Progressive Resorts, did not properly reclaim the ranch after becoming insolvent in 2013.

After the insolvency, a court order by the Circuit Court in Oceana County granted the property to Antler Bar with the proviso that Progressive had a chance to reclaim the resort if they could pay off the more than $7 million in accrued debt by May 19th, 2014, but the company failed to do so.

Since then, Antler Bar Amusements has been working to upgrade facilities at the ranch, and Halbower told the Chronicle that the company has invested more than $2.4 million into the site.

Halblower also emphasized the importance of music festivals such as Electric Forest to the ranch.

"I'm 72 years old and I attended the festival this year," he told the Chronicle. "It was such a pleasant experience. I met educated people from all walks of life, including architects and brilliant minds of stage and theater. The show the festival puts on is a sight to see." – Staff Writers

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