(CelebrityAccess MediaWire) — American Express has signed a deal with Clear Channel Entertainment in Canada, to expand its Front Of The Line program. Under the terms of the deal, Amex Card members have preferred ticket access to select Clear Channel Entertainment events throughout Canada in advance of general public sales.
"The addition of Clear Channel Entertainment is an unbeatable benefit for our Card members," says Ava Kelly, director of advertising for American Express. "Clear Channel Entertainment is well known for organizing fabulous entertainment events and concerts. Already this year, Clear Channel has partnered with big name artists like Sting, Madonna and Phil Collins. For select future shows, Card members will be the first in line to access the best seats at the hottest shows. It's great news."
"We are excited about welcoming American Express on board as a new partner," said Shane Bourbonnais, executive vice president, Clear Channel Entertainment Canada. "2004 has already shown itself to be a big year with top level Artists touring North America. American Express Card members will have the special privilege of purchasing tickets to these great shows before the general public."
American Express is also partnered with House of Blues Concerts, another major concert promoter in the Canadian marketplace. This relationship provides Card members with ticket access to selected concerts before the general public, as well as reserved allotments of tickets to many concerts during the public on sale period. In recent months, American Express and House of Blues Concerts have brought Card members preferred ticket access to shows such as Simon & Garfunkel, Bruce Springsteen, Eric Clapton and Christina Aguilera. Card members
also have an exclusive entrance at the Molson Amphitheatre in Toronto and access to the "Front Of The Line Club" VIP lounge facility.
In its 15th year, the Front Of The Line program was created to reward Card members by offering preferential access to top-quality seating for a wide range of artistic, cultural, theatrical and sporting events. The service is offered to all American Express Card members and is cited by one-third of Card members as the reason they choose the Card. Card members can also use points from Amex's Membership Rewards program to obtain tickets to many of these events. A $3.50 service charge is applied to all tickets purchased through the Front Of The Line program. All other regular service charges also apply. –Jane Cohen and Bob Grossweiner