Apple Reveals New Edition Of Apple TV

SAN FRANCISCO (CelebrityAccess) — As expected, Apple has unveiled a revamp of their Apple TV, adding a host of new features to the media streaming device.

Apple's video system will come with a new remote and with Siri, Apple's personal assistant that responds to voice commands. The device will also come with a new touch interface, making it more familiar to users of Apple's other iOS devices.

As well, the new Apple TV will also include a built in app store that will seek to expand the product's ecosystem. Apps include games such as Crossy Road and Beat Sports, which seem to take a page from Nintendo's Wii and which are aimed at the casual gaming market.

Apple first launched their streaming settop device in 2007 but it has never appeared to be a priority for the company and it last saw a major revision in 2010. Since then, competitors such as Google, and Roku's line of streaming media devices have challenged Apple in the streaming settop device market.

"It's the golden age of television," said CEO Tim Cook during the Sept 9th presentation at the Bill Graham Civic Auditorium. "Our vision for TV is simple and perhaps a little provocative. We believe the future of television is apps."

The launch of Apple's anticipated television service has been delayed until 2016, with Bloomberg reporting that Apple has encountered headwinds in trying to sign deals with content creators.

Apple also announced updates to the Apple Watch and the iPhone, which will include a pressure sensitive screen and a new, larger iPad Pro. – Staff Writers

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