Artemis Records and JSM Music, Inc., one of the largest commercial music producers in the US, have joined forces to create Artemis JSM, a joint venture for music production and distribution that redefines the relationship between a record label and the advertising industry.
Based in New York, the new venture will integrate broadcast advertising as a component of artist development and will release records in physical and electronic media under the Artemis JSM and other labels. It will also develop new and existing material for advertising and broadcast use.
Artemis JSM will use JSM's deep relationships with global advertising agencies and broadcasters to extend the traditional A&R function into commercial and feature programming, and leverage the marketing and distribution strengths of Artemis for new projects created by Artemis JSM.
"The music development landscape has changed dramatically in the last ten years, and broadcast advertising has emerged as an important channel for sourcing and promoting new music and established acts," said Danny Goldberg, chairman and CEO of Artemis Records. "Artemis JSM will build on this trend to help us define what it means to be a record label in the 21st century."
"We were seriously considering building a new independent record label to take our in-house projects to the next level," said Joel Simon, JSM's president and executive producer, "but the Artemis JSM partnership gives us the benefit of a world-class development, marketing and distribution capability while allowing JSM to remain focused on constantly elevating the levels of our internal creative capability and our core advertising business."
Artemis JSM's strategic direction will be guided by Goldberg and Simon, assisted by record industry veteran and attorney David Fritz. Fritz is currently working with Pilar Montenegro, Evan & Jaron, and regional Mexican artist Grupo Montez de Durango. Previously, he developed the "Mob Hits" compilation series and the "Rhythm" and "Groove" compilations for McDonalds.
Lou Mazzucchelli, an experienced technology and media entrepreneur, will direct daily operations. "Lou showed how this venture made sense for Artemis and JSM", said Simon, "and he's got the experience needed to scale it into something meaningful." –Jane Cohen and Bob Grossweiner