BARCELONA, Spain (CelebrityAccess) — A Barcelona comedy club is experimenting with new technology that the club hopes will allow them to charge customers on a per-laugh basis.
According to CNBC, the club, Teatreneu, is teaming up with the advertising firm The Cyranos McCann to implement facial recognition devices in the seats that are designed to track how often a patron laughs. Each laugh will cost the patron about 30 Euro cents, up until the cap of 24 Euros, after which additional laughs are free.
Patrons will be able to check their laughter account and share the levity on social media via a custom-created mobile app that will also act as a payment platform.
According to the BBC, The change was implemented after the Spanish government increased taxes on theatrical shows from 8 to 21 percent.
What was not addressed, however, is that the comedy club seems to be incentivizing people not to laugh.
