Best Buy Pacts With AEG In Times Square Naming-Rights Deal

NEW YORK (CelebrityAccess MediaWire) — The Nokia Theatre in Manhattan will soon have a new name – The Best Buy Theater, following a newly struck naming rights deal between the venue's owner AEG and electronics/entertainment retailer Best Buy.

Under the terms of the multi-year deal, Best Buy will receive prominent logo placement throughout all public and private areas of the 2,100-capacity, as well as the theatre's 85 foot long LED high definition marquee screens, starting next month. Additionally, Best Buy's production arm, Yellow Tag Productions, will be producing theater-specific content to run inside and outside the theater.

The theater formerly known as the Nokia opened at it's Times Square location on September 19th, 2005 as a state-of-the-art, with a performance by Bon Jovi. Since then, the state-of-the-art, 45,000 square foot theater has hosted special events such as Dick Clark's Rockin' New Year's Eve, Good Morning America concert series performances by Janet Jackson and Usher, Bruce Springsteen's Gateway Schools Benefit, ESPN and Nickelodeon upfronts in addition to being the home of the annual Heisman Trophy presentation since 2005.

Shows on the books for this fall at the Best Buy Theater include R&B star Jason Derulo, Ingrid Michaelson, NBC's 'Last Comic Standing' Live, Gary Numan, Cypress Hill, a five-night run with The Black Crowes, Paul Weller, Grinderman, and four nights with comedian Jim Gaffigan.

The financial terms of the multi-year agreement were not disclosed. – CelebrityAccess Staff Writers

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