BMG Partners With Alibaba

BEIJING (CelebrityAccess) — BMG has signed a wide-ranging digital distribution deal with Chinese mobile and internet e-commerce giant Alibaba Group's Digital Entertainment business unit.

Alibaba’s Digital Entertainment business unit will promote BMG writers and artists through channels such as its streaming apps Xiami and TTPod. It will also monitor and take action against digital and mobile services who may infringe the rights of BMG clients.

The agreement includes digital rights to over 2.5 million copyrights, including recordings from such artists as Scorpions, Jean-Michel Jarre, Black Sabbath, Kylie Minogue, Boyz II Men, Smashing Pumpkins and Bryan Ferry, as well as rights in songs from the likes of Bruno Mars, John Legend, Robbie Williams, the Rolling Stones, Aerosmith and will.i.am.

The deal is the latest step in BMG's plan to expand their footprint in the burgeoning Chinese market and follows on news late last year that BMG Chinese independent Giant Jump to manage its music publishing and recording rights both domestically and internationally.

Dora Yi, Chief Investment Officer of BMG China, said, “This is a game-changing deal for BMG. Alibaba is one of the most progressive and successful companies in China and is the ideal partner for us as we begin to unleash the potential of BMG’s catalogue here.” – Staff Writers

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