C3 Partners With Big Day Out

AUSTIN, TX (CelebrityAccess MediaWire) — Big Day Out Festival, the team behind the eponymously-named festival series in Australia and New Zealand has signed a deal with Austin-based C3 Presents.

The deal will see C3 and Big Day Out collaborate to expand the Big Day Out festival series.

"I am really happy to be able to announce this new partnership. I could not have found more creatively sympathetic, commercially dynamic and like-minded partners than the guys at C3. We remain a locally passionate music business but can revel and excel in what this new global relationship and its combined wealth of knowledge and experience can bring for Australian and New Zealand audiences and Australian, New Zealand and international artists," says Ken West, Big Day Out founder.

The Big Day Out events have been a fixture in Australia and New Zealand since the first event was staged in Sydney in 1992. Subsequent years saw the festival expand into a series with Adelaide, Melbourne and Perth dates added ib 1993 and Gold Coast and Auckland in 1994.

The festival however, ran into a rough patch in the past year when festival co-founder Vivian Lees left the organization to pursue other opportunities. 2012's Big Day Out has also been reduced in scale and major headliners were cut from the lineup at several scheduled events.

C3, one of the top promoters in the U.S. with the Austin City Limits Music Festival and Lollapalooza has been looking for opportunities to expand internationally and in 2011, they took their Lollapalooza festival to Chile and Brazil.

"As usual, I won't discuss money, but C3 and [BDO founder] Ken West are now partners in Big Day Out. We will take the festival forward together as business and creative partners," C3 partner Charlie Walker told Billboard.biz. – CelebrityAccess Staff Writers

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