C3 Presents Partners In Auckland City Limits Festival

AUCKLAND, NZ (CelebrityAccess) — New Zealand will play host to what organizers are describing as a major new music festival as the company behind Austin City Limits expands their brand into the market with Auckland City Limits.

Set for at Western Springs on Saturday March 19, the festival will feature a lineup of 40 acts with an eye towards contemporary music. While no artists have been announced, the linup is expected early next month.

The new festival is the result of a partnership with Austin City Limits promoter C3 Presents, their parent company Live Nation and former former New Zealand Big Day Out promoter Campbell Smith's company CRS.

"When we did Big Day Out a few years ago, we realised quickly that Auckland was one of the best markets on the tour and needed its own event. That's where we made the connection," C3 partner Charlie Walker told TimeOut.

Campbell Smith told the New Zealand Herald that he saw an opportunity for the festival with the final year of Big Day Out in New Zealand.

"I'd probably say it was the most successful Big Day Out that I did, mainly because of the venue. It was one of those moments where I thought 'I should have done that 10 years ago'. I don't know why I didn't do that," Smith told the Herald. – Staff Writers

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