LOS ANGELES (CelebrityAccess) — After sealing a deal to acquire two industry-leading corporate hospitality firms – Goviva, Beyond Sports & Entertainment, CAA has folded them into a new venture, CAA Premium Experience.
CAA is marketing CAA Premium Experience as a full-service hospitality, event management and marketing practice that offers state of the art client services in the corporate hospitality world.
Experiences on offer range from custom sporting activities such as golf, or surfing with a sports celebrity to concerts and marquee sporting events.
CAA's two new acquisitions join Inside Sports & Entertainment, which was was acquired by the agency in February 2014. – Staff Writers