Clear Channel Entertainment and the Landmark Theatre in downtown Syracuse, NY have been discussing for the past year a partnership where CCE would exclusively promote touring Broadway shows at the venue. CCE would also promote concerts but on a non-exclusive basis. The venue would remain open to other promoters.
According to Landmark officials, a partnership with Clear Channel would greatly increase their ability to obtain the $14 million they are seeking in state, federal and private grants to turn the historic 74-year-old former movie house into a performing arts center to house such shows at "The Lion King," the Standard Post reported.
"They have the product," said Landmark Executive Director Denise Fresina. "We would be able to show the product will be consistent."
A partnership with CCE could boost the number of rental days to 200 from 110.
The Landmark's one-night rental fee is $1,750. It gets all of the beverage and food sales revenue during events. Promoters keep all gate receipts and up to 90 percent of the revenues from merchandise sales.
Clear Channel is also discussing a possible deal with Destiny USA, a $2.2 billion retail and entertainment center planned for Syracuse's lakefront, where CCE would promote at the15,000-seat amphitheater planned at the site.