(CelebrityAccess MediaWire) — Clear Channel Entertainment and Habitat for Humanity have entered a partnership titled "Raise the Roof." The innovative program features top artists who will lend their name and their support to a Habitat house-building project in a community where they are performing on tour. Corporate sponsors, community volunteers and a few lucky fans will have an opportunity to work alongside the artist on the construction.
"We are very excited about this partnership and the unique way in which we can make an impact in our local communities," said Brian Becker, chair and CEO of Clear Channel Entertainment. "Habitat for Humanity is one of the most exemplary charities in the world today and we feel that Raise the Roof is an ideal way to involve our employees, artists, corporate partners, and music fans in bettering the lives of people in our home communities.
Clear Channel Entertainment is extending invitations to artists across all music genres, and house builds are beginning to be scheduled along tour date calendars. Clear Channel Entertainment has committed to fund a significant portion of the expense for each house build with the balance being raised among corporate sponsors, Habitat supporters, fans, and in some cases, the artists themselves.
"Clear Channel Entertainment is a perfect partner for us not only because of the resources and relationships they have, but the commitment they have to making an impact in local communities where they operate," said Chris Clarke, senior vice president of communications for Habitat. "Raise the Roof gives us a creative, high energy platform to reach and educate new supporters about what we do. It also offers volunteer and sponsorship opportunities that are truly meaningful because you can see the impact immediately on those lives this affects."
Kimberly Bowron, senior vice president of corporate culture and philanthropy, will oversee and direct Clear Channel Entertainment's charitable initiatives both nationally and in coordination with the company's local efforts. While the company has contributed millions of dollars in cash and in-kind donations throughout its history, this effort is the first time that Clear Channel Entertainment has partnered with a national charity to reach beyond its traditional boundaries.
"We have a tremendous record as a company of helping to improve the individual communities in which we operate," said Bowron. "By expanding our efforts we will make an even bigger difference in our markets and direct our resources to where they are most needed." –Jane Cohen and Bob Grossweiner