(CelebrityAccess MediaWire) — The Chabon Group has been retained by new American Basketball Association franchise, the Nashville Rhythm, for the team's marketing and sales initiatives.
The Nashville Rhythm will be playing its inaugural season at Allen Arena on the Lipscomb University campus in Green Hills, TN, and coached by the first-ever woman head coach in professional basketball, Ashley Mcelhiney. The first home game is scheduled for November 13.
Chabon Group will also be working with Nashville Rhythm owner Sally Anthony, a singer-songwriter with her own label (Gracie Records), with design, development and execution of all marketing programs to include, but not be limited to advertising, promotion, endorsement and sponsorship sales. Anthony recently released a new record in the US, “Vent,” and has launched a website dedicated to female artists and their careers at www.pearlgirlent.com. — Jane Cohen and Bob Grossweiner