NEW YORK (CelebrityAccess) — LiveStyle, the company formerly known as SFX Entertainment, has named former label exec Chris Monaco as Chief Revenue Officer, Brand Partnerships, and Sponsorships.
According to Music Business Worldwide, Monaco will have oversight of the company's global partnerships team and will work to develop brand strategy across the company's event portfolio as well as their digital platforms.
Monaco comes to LiveStyle from Universal, where he spent four years, most recently as Senior Vice President/Head of New Business. Prior to Universal, Monaco toiled at sports and entertainment agency Octagon and French beverage company Pernod Ricard, MBW said.
“Chris and I first worked together when he was at Octagon and I was the CEO of AEG Live, so I know his capabilities very well. Chris's industry experience makes him a great addition as LiveStyle CRO as we continue to create new and innovative opportunities for our festivals, brand, and fans," said LiveStyle's Randy Phillips. – Staff Writers