Clear Channel Entertainment and True, the leading online relationship service, have joined forces for the duration of the summer to help music fans across the country "Live, Love and Learn."
Concert-goers in 16 major U.S. cities will be able to participate in "True Hook-ups," live dating games that take place in between acts at various venues.
"True's goal is to bring compatible people together, forming meaningful, rewarding relationships," said Herb Vest, founder and CEO of True. "By working with Clear Channel this summer, we're able to do that in a big way with an added element: we're making sure people have fun doing it! We are thrilled to say that as a result of our agreement millions of music fans across the nation will have the chance to learn what it takes to develop and maintain long-lasting relationships this summer, to the beat of great music."
"The live music experience is intense and exciting," said Bruce Eskowitz, president of Clear Channel Entertainment Properties. "Pairing True with targeted concertgoer demographics will help to build a powerful emotional connection with consumers."
True will have a high-profile brand presence at Clear Channel Entertainment venues with "True Stages" in Albuquerque, Boston, Charlotte, Cleveland, Columbus, Indiana, Kansas City, Los Angeles, Nashville, Sacramento, Seattle, San Francisco and Virginia Beach. At each event, "True Cru" teams will interact with concert-goers, providing them with giveaways, chances to play "True Hook-Ups" and tips on developing meaningful relationships. Specific concerts will be announced via radio in each city as well as via ongoing Web promotions at www.true.com/EventsCalendar.htm.
True members will have special VIP access to more than 200 live performances at more than 20 venues and live club events. In addition members can access real-time information regarding Clear Channel Entertainment concerts at True.com and True's Web site will receive prominent placement on the Clear Channel Web site (www.cc.com). — Jane Cohen and Bob Grossweiner