Coral Sky Amphitheatre in West Palm Beach, FL has been renamed Sound Advice Amphitheatre. The eight-year name-in-title sponsorship will begin June 1 and is designed to strengthen the Sound Advice brand in Florida.
"Our brand awareness in the four other markets where we currently hold name-in-title agreements has risen dramatically," says Jeffrey Stone, president and CEO of Tweeter Home Entertainment Group, parent company to Sound Advice. "Overall, we have found venue sponsorship to be a very cost effective means to promote our brand. We want to make the connection between the 'live music' experience at a concert and the 'sounds just like live music' experience that our customers can get on a great audio system from Sound Advice."
"We are proud to announce our alliance with Tweeter Home Entertainment Group," says Joe Nieman, Florida Market Manager for Clear Channel Entertainment – Music. "Tweeter's Sound Advice brand has always represented quality, which we believe is appropriate for a concert venue like ours. As we enter our eighth season, we look forward to again presenting the biggest names in superstar entertainment to South Florida audiences."
Tweeter Home Entertainment Group acquired Sound Advice in August 2001. Based in Florida, Sound Advice currently has locations in markets including Miami, Ft. Lauderdale, Orlando, Tallahassee, Palm Beach, Tampa, Sarasota, Jacksonville, Fort Myers, Naples, Boca Raton and West Palm Beach.
Clear Channel owns four out of five of the Tweeter name-in-title venues. The
Tweeter Center in Mansfield, MA (Boston market), the Tweeter Center at the
Waterfront in Camden, NJ (Philadelphia market), The Tweeter Center in Tinley
Park, Illinois (Chicago market) and the Sound Advice Amphitheatre named
after the company's Sound Advice brand in the Florida markets. The HiFi
Buys Amphitheatre, named after Tweeter's brand in the Atlanta area, is owned and
operated by House of Blues. All venues be sub-sponsored by Philips Electronics and Bose.
"It makes sense to bring some of our strategic business partners into our venue naming agreements," added Stone. "Philips along with Bose, a long time supporter
of live music events, will provide benefits to the concert patrons through product donations and displays, making this a mutually beneficial endeavor."
